Wellness Tourism

1 article

Travelers deeply engaged in an authentic cultural experience, highlighting the shift towards transformative and meaningful journeys over traditional opulence.

Luxury Travel's New Definition: Experiences Reshape Priorities

The global wellness tourism market, projected to hit $1.4 trillion by 2027, is fundamentally reshaping what 'luxury' means. Discerning travelers now demand more than opulence, craving personal transformation and genuine engagement.

Chloe Dubois·July 1, 2026